Released in time: on August 3, 2011
Author: LiuJianYong
The company website: wow77 (www.wow77.com)Some chance: 20
On August 3, DoNews news has a foreign media reports say, Chinese fortress has entered the new era, including apple stores and fortress offline world of warcraft etc are endless. And veteran fortress shop owners, just with quality goods shop is very in-store experience and customer service, face more clever of Chinese consumers, practical in-store map, coupons, shopping bag and employees are uniform to imitate is perfect.
The stronghold retail well beyond the simple imitation of consumer products, China has is rich in these fake. Sometimes, indeed, they are not even in sell fakes: last month, this kind of phenomenon attract international concern, kunming a foreign bloggers to upload the kunming a fortress apple store photos, this store's design and the atmosphere and really apple authorized retail sales were extremely similar, iPad and iPhone, and without obtaining quality goods apple authorized as apple store.
The stronghold in China is not something new retail stores, but analysts and company executives say the surge in fortress shop in recent years. Lyon securities a asia-pacific markets analyst said the trend shows that Chinese entrepreneurs are increasingly realize design and customer experience and so on, a long time ago the importance of Chinese prefer production copy product, but the enterprise hasn't been to the success of the create their own consumption brand.
The Chinese government has admitted that the piracy problem exists, and measures have been taken to solve, some foreign executives and experts say these measures began a slow progress. Last month apple store after exposure fortress, kunming to the city government within the scope of the electronic product inspection. Do not know whether they are stronghold in the apple store took action, the store employees currently refused to a phone interview.
For a long time in China to maintain their brand of global company, it fortress store these brought them the new difficulty. Some executives said fortress shop can help establish, brand awareness. Even in kunming as fortress shop's case, apple still in the sale of the product from his profit.
But at the same time also limits the fortress store companies control of a company brand experience ability. In the Chinese consumer brand awareness of the growing when fortress company, may damage the consumer with the accepted the relationship between the brand. For example, apple can't like that of quality goods retail at pains to kunming to similar apple store fortress store, unable to service surveillance best to the store staff recruitment.
And analysts that was, and in a way, the stronghold of the store that exist, market demand could not be meet, because some of the foreign enterprise is not expansion to inland China in the vast area.
Apple, for example, although with apple to allow the rest of the nation's dealers to sell their products, but the company in China only in Beijing and Shanghai four stores. The Swedish furniture giants the ikea group has not yet expansion to similar kunming so that Chinese remote west of the city.
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